NEW YORK -- The weeklong celebration of NBA All-Star 2007 in Las Vegas resulted in TNT's first prime time victory of the season and the most watched NBA All-Star Saturday Night in the event's 22-year history on TNT, as well as record-breaking results in NBA.com video streams and weekly traffic, NBA merchandise sales and partnership activation, fan attendance at NBA All-Star Jam Session presented by adidas, U.S. and domestic media coverage, appearances by current players and NBA legends, and NBA Cares community-based events.
Following is a look at the results of NBA All-Star 2007:
Economic Impact
* The first-ever NBA All-Star held in a non-NBA city scored big, as the Las Vegas Convention and Visitors Authority estimated that 85,000 people visited Las Vegas to experience the All-Star festivities. These visitors generated an estimated $90.6 million in non-gaming economic impact.